Bedford Radio
Local Radio for Bedford
- 8pm

DAB Launch Prices 

Bedford Radio is launching on DAB across the Bedford area early in 2024, and it will be an opportunity to promote your business, product, or service to tens of thousands of people!

Over 76% of the population tune in to digital radio every week (Rajar 2024), and according to the RadioCentre, the national average return on investment for radio advertising is £7.70.

Our campaign costs are as follows:

Basic Campaign: 30-Second advert, 4 plays between 7 am and 9 pm Monday to Friday - £100 per month. - Minimum 12 month campaign

Standard Campaign: 30-Second advert, 6 plays between 7 am and 9 pm Monday to Friday, including 1 play in peak time and extra plays during overnights & weekends - £250 per month. - Minimum 3 month campaign

Advanced Campaign: 30-Second advert, 9 plays between 7 am and 9 pm Monday to Friday, including 4 plays in peak time and extra plays during overnights & weekends - £450 per month. We particularly recommend following a month of our advanced package with 3-6 months of a standard campaign, for a high impact.

Advert production costs are in addition to the above rates, and start from £100 (depending on the scale and complexity of the advert). Our adverts are produced by an external, nationally recognised production and creative agency.

At Bedford Radio, for our launch on DAB, we are offering a special deal: be with us from the start, support us, and get 50% off a 12-month standard campaign.


Get 12 months of the standard campaign for the price of 6. Pay 10% now to secure the campaign and pay the balance on month 6 after we start broadcasting on DAB. This offer also includes 2 standard advert productions. Only 10 slots are available and limited spaces remain

This gives you a full year of adertising for just £1,500, with 10% (£150) taken at booking, and the rest at 6 months after we start broadcasting on DAB. With production costs included, this gives you a saving of £1,700!

Sponsorship Opportunities

As well as traditional advertising, there are also opportunities to sponsor features and programmes on Bedford Radio. All production costs are included in the rates below.

Title sponsor for DAB launch – email [email protected] to discuss rates - prominent promotion in on-air, online and promotional materials used around Bedford, for 12 months from our official launch.

Weather Updates - £200pcm - minimum 6 months - Weather update post news every hour between 7am & 7pm weekday and weekend breakfast, plus coverage on our social media channels.

What's On Guide - £200pcm - minimum 6 months - On-air once an hour on average at least 125 times a week, plus banner on webpage.

Show sponsorship starting from £75pcm - minimum 6 months, sponsor tag 3 times an hour during the show, showpage advert & coverage on our social media channels.

DAB Launch Special! - All sponsorship campaigns booked as part of the launch on DAB will receive 12 months for the price of 6 months. (Does not include the one-off launch title sponsorship opportunity.)

To discuss or book any advertising or sponsorship campaigns please email [email protected]

Bedford Radio CIC 10017275

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